Montenegrin journalist, rapper and producer

Milovan Marković (Serdar) releases album "Zaglavio", vocals generated by artificial intelligence

Photo: Luka Zeković/News

Montenegrin journalist, rapper and producer Milovan Marković, better known under the pseudonyms Serdar and/or Rastaman Piperski, released today the album "Zaglavio" which, except for one (perhaps the most important) part, is entirely his own work.

Namely, the compilation's particular innovation is represented by vocals generated entirely with the help of several tools and software that work on the principle of artificial intelligence (AI). It was published within the project "Piper(A)I", as part of the broader concept "(A)identity Question", through which it problematizes the relationship between personal identity and its technological reinterpretation, consciously distancing itself from its own voice and leaving it to technology, and yet - with entertainment, that is, music.

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Marković's idea was to, as the first in Montenegro to reach for this kind of experimentation that would not remain just a draft in an installed AI application, push the boundaries between classical production and modern technologies, in a time of musical hyperproduction that is increasingly erasing the difference between authentic and generated/prompted, and gradually blurring the line between "creation" and "stamping".

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This release features 11 tracks. They range in genre from alternative rock and roll combined with several of its "derivatives", mostly punk, but also blues, reggae and drum'n'bass. Some of them were created much earlier and were written for a band that Piper has been wanting to form for a long time, while most of them were purposely "packaged" for the needs of the aforementioned concept "(A)nidentity Question".

With it, he wants to point out that the topic of using artificial intelligence for everyday, as well as artistic and entertainment purposes, is only timidly entering the public space of Montenegro, while in the more developed European societies to which we aspire, it is being seriously considered, starting from ethical to legal frameworks.

So, while trying to define what AI is, how it is used, and where its limits are, it is still perceived here either as a threat or as a toy, with no real intention of understanding it.

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"(A)n Identity Question" therefore does not attempt to judge or romanticize technology, but rather to strip it bare to the point where it becomes clear that AI is no spectre (like the "Communist Manifesto" or Marx's "Capital", which forever changed the world as we knew it), nor is it just a tool. Between these two extremes lies the space of responsibility and the question of who uses it, how and why, which will, sooner or later, have to receive much more precise answers than we currently have.

Marković has several successfully completed musical projects to date, including the singles "Levor", "Gentleman", "Mala je zakon" and "Mala je za kuću". There is also the instrumental EP "Luča", which he released before 2016, as another production venture that has seen its finalization and availability.

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